FMeX Content will be integrated with eMoney’s Advisor Branded Marketing Program
Financial Media Exchange (“FMeX”), the world’s largest content library built exclusively for the financial services industry, recently began a relationship with eMoney Advisor, a leading interactive financial technology company that serves 75,000 clients, including some of the nation’s largest RIAs, banks, and financial institutions. eMoney will be licensing FMeX’s content library and offering this content to its Advisor Branded Marketing subscribers in addition to the digital marketing resources and investor-facing content eMoney already creates in house.
Advisor Branded Marketing is eMoney’s new digital marketing solution providing financial advisors and firms with multimedia content needed to execute marketing campaigns that attract, nurture, convert, and retain clients – built right into the eMoney platform.
According to Ric McConkey, founder and Chief Executive Officer of FMeX, “eMoney is dedicated to serving the industry’s leading financial advisors, firms and enterprises and arming them with the most innovative tools so that they can best serve clients. We are humbled that they selected FMeX to be their content partner.”
FMeX was built by industry veterans with a single goal of helping financial advisors increase sales. Pioneering Content-As-A-Service, FMeX provides access to an organized, searchable and customizable content library and is powered by sales technology for the future – all to help transform the way financial professionals connect with clients and win more customers.
“According to eMoney’s latest research, 86 percent of advisors say they need help improving their marketing efforts, which is why eMoney developed Advisor Branded Marketing,” says Rachel Eccles, Interim Co-head of Marketing at eMoney. “Now, with Advisor Branded Marketing, advisors can leverage targeted marketing campaigns and relevant content to educate prospects and build deeper relationships clients. Along with creating content in-house, we’re pleased to partner with FMeX to offer Advisor Branded Marketing users more than 2,000 pieces of diverse content.”
